For those who are watching me on facebook you know that I had asked you to visit heli-works.com and bookmark the URL. As of right now the website is their old website. Their new layout and website is in the works and is currently being coded and filled in with content. Below are various logo designed I did for Heli-Works with a brief description on a few of them of why I did it, and what the outcome was.

What is Heli-Works?

Heli-Works is an offshore support to the oil industry. They are a bell helicopter service center. In other words, they rebuild helicopters.

Current Logo

Before we get started here is their current logo.

Their current logo doesn’t really scream what they do. I was asked to design a logo what is for upbeat, helicopter friendly, but also keep it “within the family”.

Logo Design(s)

Now for the design concept for their new logo. Below area  few logos that got dumped because they didn’t like it or it just didn’t fit their style.

This design features a ‘helicopter blade’ spinning around their company name. The manager’s at Heli-Works wanted something more – something different.

I took an image of one of their helicopters, cut it out of the background, and made it black. They still wanted to see more as they were not really happy with this one.

This set of logos replicates the blade of the helicopter spinning. They werent really looking for something like this. Back to the drawing board.

I went with a different approach to the blades of a helicopter.

Maybe full circles was something they were looking for. Well, they never really answered me on this one.

I went back to the blade spinning effect when I got a comment about it. They said they liked it, but wanted something more. They wanted an H to be involved somewhere.

New Logo

This is their new logo. It incorporated three blades and an H.

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